Turns out, all of Sunhee Moon's clothes are made in small batches here in the Bay Area, primarily out of American-made fabrics (which aren't easy to find nowadays.) That's especially remarkable considering that almost all of her clothes are well under the $300 mark!
San Francisco Magazine ran a great little interview with Moon about 2010's trends-- I've excerpted a couple of my favorite bits. I love her practical style advice, and the story of her home-grown talent.
"...Sunhee Moon can credit the creation of her eponymous clothing line to her 5-foot-1-inch height and her two older brothers. Growing up in Palo Alto, Moon had to alter her own clothes for length and—with a dart here and a nipped waist there—transform brotherly hand-me-downs into feminine fashion. Soon, with the help of her seamstress mother, she was designing entire garments from scratch. By 1996, Moon was selling her fitted daywear to Barneys in New York and Los Angeles, then in her own shops in the Mission district and Tokyo."
...If you could select the perfect daytime uniform for the San Francisco woman, what would it be?
"A black cigarette pant with loafers or a ballerina flat—the transportation system here is not great, so people walk a lot—a button-up shirt, and pieces for layering: a cardigan or crewneck sweater that you can wear as a scarf around your neck."
"A sweater is much more versatile. You can roll it up, throw it in your bag, and wear it when you go out with friends after work."